Routes and OAG (Official Airline Guide) on Monday celebrated the first regional heat of their acclaimed Routes-OAG Airport Marketing Awards and announced the winners for the Americas region. The trophies were presented at the prestigious gala dinner of the 2nd Routes Americas, where 200 delegates enjoyed the celebrations at the beautiful Broadwalk Plaza Flamingo by the lagoon in Cancun, Mexico.
Winners were chosen from three categories: North America, South America, and the Caribbean. While Dallas/Fort Worth International Airport picked up an award for best airport in North America, Quito International Airport scooped in the South America category. Las Américas International Airport, Santo Domingo (Aerodom), was crowned best of its kind in the Caribbean.
The overall winner for the entire Americas region is Dallas/Fort Worth. The airport will now automatically be shortlisted in the relevant category for the World Awards, to be held at World Routes in Beijing from September 13-15, 2009. There they will compete against winners from the other regional Routes events: Routes Asia (Hyderabad, March 29-31), Routes Europe (Prague, May 17-19), and Routes Africa (Marrakech, June 7-9).
Voting for the Routes-OAG Americas Awards started in mid-January and was open until February. During this period, airlines nominated their preferred airports on Routes’ official website at www.routesonline.com using criteria such as the airport’s market research activities and marketing communications activities. The shortlisted airports then had to submit a case study to support their nominations to a panel of industry experts who chose the winners.
The Airport Marketing Awards were previously held solely at the World event. The regional heats were introduced to give all airports within each region the chance to be considered and win an award purely based on their marketing activities.
Roll call of winners:
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Winners: Dallas/Fort Worth International Airport, www.dfwairport.com
Highly Commended: Cancun International Airport, John C. Munro Hamilton International Airport
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Winner: Quito International Airport, www.quiport.com
Highly Commended: Jorge Chávez International Airport, Lima
Winner: Las Américas International Airport, Santo Domingo (Aerodom), www.aerodom.com
Highly Commended: Curacao International Airport, Nassau Airport
– Overall Winner
Dallas/Fort Worth International Airport, www.dfwairport.com