The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October.
The new effort, which is called “Last minute,” is centered around Guatemala’s Mayan ruins and pushes the country as the easily accessible “heart of the Mayan world.”
The campaign is targeted at consumers in the United States, Canada, Mexico, Costa Rica, Panama, Brazil, Argentina and Guatemala.
Display and search ads are running on Google and Facebook. The ads link back to an English/Spanish bilingual site at LastMinuteToGuatemala.com. The site includes travel offers from more than 70 companies that offer travel services to the Central American country. This includes 25% off coupons from hotels, tour operators, car rental companies and restaurants.
On the site, the user is asked to fill out a questionnaire to request information about travel. The travel companies will reply to the user within 24 hours.