Before Reunion Island Tourism (IRT) made an appearance at the Top Resa Travel Trade Show in Paris a return to Switzerland, Luxemburg and Belgium was in the cards, to make sure that previous sales and marketing efforts in these key markets were followed up.
Mindful that tourism does not just happen but it is made, the three French-speaking countries – of course in Switzerland the people also speak their equally native German and Italian – were targeted once more, involving travel agencies and agency personnel.
Lentz Reisen in Luxemburg, Vespa Tours by Footprint in Belgium, and Indalo in Western Switzerland were the main partners in showcasing the island’s many attractions, the latter making an appearance with IRT at the travel salon TTW.
Stakeholders from Reunion Island included home airline Air Austral, The Palm Hotel & Spa, The Lux Reunion, St. Alexis Hotel & Spa, the Iloha Seaview Hotel, Nautilus and Le Juliette Dodu, all of which made presentations at the workshops and seminars held on the various locations. Media briefings were also held at all places to make sure that the news of Reunion Island’s presence was further spread.
The promotional sales and marketing tour will continue after Top Resa is concluded where Reunion Island Tourism is reportedly making waves once again as France’s most desirable Indian Ocean island region, reached 12 times a week by Air Austral without ever leaving French soil.
For added destination details click on www.reunion.fr